Parfois is a global leading fashion retailer with a presence in more than 40 countries. In Armenia, it has 5 stores.
The challenge for our digital team was to craft a winning digital strategy that could help us boost online orders, without having an online shop and using social media channels like Facebook and Instagram as online ordering platforms.
The Digital campaign was launched with a series of posters in June 2020.
The page likes growth rate on Facebook indicated 76%. Increased the number of online orders by 10 times.