The campaign was launched for one of the biggest chains of Armenia — Karas and as a result, became one of the most talked campaigns of 2019. DU KARAS in Armenian slang means YOU CAN DO․
The essence of this PR campaign is to inspire everyone to realize the goals they have had for a long time. To show up the importance and value of those goals. Moreover, the campaign showcases the brand’s confidence that people can experience a sense of progress in their life: make a change, quit bad habits, and become better.
The poster series included statements like «You can stop smoking», «You can succeed in your own country», «You can slow down» etc.
In visuals, the images of the staff were used. Starting from the owner to restaurant waiters. The campaign was launched throughout the billboard, scrollers, banners in metro stations. In addition, series of banners in online — Facebook, Instagram, Google.