We have come to tell you about lead generation, one of the most requested services of Gmarketing Agency during 2022-2023.
Why is the demand for this service increasing?
Lead generation enables you to deliver digital marketing services based on measurable KPIs.
This is a marketing process that turns a target audience into a real customer.
In short, this service allows businesses to get more customers.
Getting the attention of potential customers has become more and more difficult in recent years. They have become so used to advertising that they have started to ignore it.
In today’s fierce competition and information noise, it takes 5-8 reminders to get your target audience to buy a product. There is even a 7-touch rule in sales, and the customer’s path can be schematically depicted as follows:
UNKNOWN VISIT LEAD CUSTOMER LOYAL CUSTOMER
One of the key stages in the path to purchase is converting a website visitor into a #lead. It is when a person just visited your website to inquire about services or products and leaves their contact information. In this way, he turns from an ordinary visitor into a potential customer.
The user first fills out an application, leaves a phone number or e-mail address in the feedback form and appears in your database. It shows that he is definitely interested in what you have to offer.
They use lead generation to create a base of potential customers. Depending on the type and specifics of your business, different lead generation tools may be useful to you. The list of the latter is huge and growing
Blog:
Social networks
Advertising in search engines
Retargeting
Chat bots
Lead magnets
Different forms of data collection
And many other tools
Depending on the client’s requirements, our digital team develops the most effective lead generation strategy and helps to get the maximum number of leads within the optimal budget.
The customer, in turn, understands and practically sees what he is paying for.
