JYSK is an iconic Danish retail chain which sells “everything for the home”. The brand was founded in 1979 and though the owner had big dreams, he never expected his business to grow so fast. What started off as one store in Denmark has transformed into more than 2,800 stores in 52 countries worldwide. In 2013 on 22 June, JYSK Franchise opened the first store in Armenia in Yerevan. From the very beginning Gmarketing team developed the strategy of success for JYSK Armenia, whish was mainly based on digital marketing․
Since 2013 Gmarketing team has been leading a strong social media presence by making thousands of visuals for ads. Results speak for themselves: JYSK is well known in almost every part of Armenia, nowadays, numerous shoppers get inspired and informed via digital brand communications about new arrivals, promotions, and news of the company, come to shop in-store as well as shop frequently online via www.jysk.am.
